Top Reasons Why your Mobile Apps Fail to Impress Users
As mobile app development is now an extremely lucrative business, plenty of people choose to get into it at some point or another. Whether you are into making gaming apps or shopping apps, you need to consider the fact that there is always a lot of competition and a lot goes on towards making an app really successful. While you may not be able to make the next Angry Birds app, you still need to appeal to a considerable user base to stay in business and reap the benefits.
However, app developers find all the time that some of their apps never strike a chord with the users. Even if you have got a good team of mobile app developers working with you on your project, there can be a lot of factors that might make it difficult for your app to impress your target users. Learning about some of these possible issues can help you to avoid them for your next app development project.
1. Poorly Researched Target Audience
This is one of the most common mistakes that are made by app developers who are new to the business and have no idea as to what they are doing. You might think that your app idea is brilliant and that your target audience is definitely going to love it but have you researched your audience to know what they really want?
The first thing that you need to do when you are looking to consult a Mobile app development company for your app development project is to carry out thorough research into the needs of your audience. This will help you to create an app that your audience will find useful. You can also come up with an app with features that they find attractive.
It is essential that you divide your target audience clearly into several key demographics and user personas as not everyone using your app with have the same goals. It will help you to clearly understand the goals, motivations, and requirements of your buyers. Once you have defined the audience, you will be in a good position to come up with an app development strategy that can ensure you the success that you are looking to achieve.
2. Opting for The Wrong Platform
Both Android and iOS platforms come with a highly intuitive interface and other associated features. However, they work in different ways which means that they are suited for a different base of user groups. It is very important that you have a clear idea of the target audience for your app and understand which devices are they likelier to use. While some apps are more suited for iOS users, there are others that would definitely work well with an Android phone. Additionally, users often complain that while some apps work great on an iPhone, others provide better performance on an iPad. Therefore you need to figure out the best platform for your target audience and then create an app based on that.
3. Lack of Originality
Plenty of apps fail to make the desired mark due to the fact that they are highly unoriginal. In fact, there are literally hundreds and thousands of similar apps that can be found in the Apple iTunes and Google Play Store. Under such circumstances, it is very important that an app has a strong USP and unique value that would make it easier for it to create its presence in the market. By carrying out a detailed research about your competition, you can understand their strengths and weaknesses and this can help you a lot when you are looking to come up with an app that generates the best results.
Simply creating an app that is similar to many others is no going to help you at the end of the day. Your app should have a UVP or unique value proposition that can help your app to win user loyalty and generate financial success for you. A good way to work on your personal app development project is to create a draft for your app. This will help you to make sure that the app that you are working on is in line with the direction that you have in your mind. It can also help you to work on the issues that your users are facing with the app and then rectify them in the updates you launch for your app.
4. Imperfect Testing
Testing is a very important step in the pipeline of the app development process. Unless an app is tested properly, it is going to have a lot of performance glitches which is eventually going to make it difficult for the users to have a positive experience with it. If your app crashes multiple times or lags in loading speed, you will never get to impress your audience.
Read also: What should you Know While Building a Mobile App?
Learning about these possible issues with your app can actually help you to improve your app’s performance so that it attains the success that you ideally envision.
